We’re proud to share that JSD has been ranked 8th among the 10 most awarded agencies in Puerto Rico, according to Adlatina’s 2024 Crema Ranking, which highlights the creative agencies making the most impact across Latin America.

This recognition reflects the talent, passion, and vision that drive every project we take on. It’s also a testament to the trust of our clients, who believe in creativity not just as a tool for storytelling, but as a powerful engine for results.

Our momentum this year extended to Cúspide 2025, Puerto Rico’s leading creative festival, where our work for WindMar Home was recognized with a Bronze award for “ProtestART” and a Finalist distinction also for ProtestArt and for “Sunfetti.” These campaigns speak to the kind of collaboration that allows bold, strategic ideas to thrive.

“This recognition validates the creative ambition and discipline we bring to every brief. It’s about more than just awards, it’s about building work that resonates, that performs, and that our team can be proud of,” said Rafael Sepúlveda, Executive Creative Director at JSD.

At JSD, we aim to create work that’s grounded in purpose and designed to connect across culture and category. Whether it’s brand platforms, purpose-driven narratives, or integrated campaigns, our goal is always the same: deliver creative work that makes a difference.

To our clients, thank you for trusting the process. To our team, thank you for showing up with heart and intention every single day. We’re proud of how far we’ve come and we’re ready for what’s next.

If you’re a brand looking to turn bold ideas into measurable impact, we’d love to talk.

Let’s be real: when you hear “sustainability campaign,” your imagination probably thinks about the usual suspects, a slow-motion drone shot over a forest, someone hugging a tree in soft lighting, hands cradling a seedling in dramatic close-up, maybe a polar bear for good measure. All set to a melancholic piano track and a whispery voiceover about “a better tomorrow” or “the next generations.”

It’s not a campaign, it’s a nature documentary narrated by guilt.

But here’s the thing: sustainability doesn’t have to look like a Whole Foods commercial stuck in a loop. It can be loud. Provocative. Even sexy. And that’s exactly how our most successful campaigns were.

We refrain from treating solar energy like a moral badge. We treat it like what it really is: a tool that makes your life better. That means ditching the overused green filters and tapping into the emotional truths that actually move people.

For example: sex.

One of our most talked-about campaigns, “Amor a todas luces” (“Love in Every Light”), featured a sexologist explaining how intimacy is better with the lights on. Visual stimulation boosts connection, but what really kills the mood? Worrying about the electric bill.

Enter solar energy. With solar, you’re free to turn on the lights without turning off the romance. It was fun, it was cheeky, it was rooted in truth. And it worked, not because it shouted “eco-friendly,” but because it whispered “real-life benefit.”

Or take fear, the kind Puerto Ricans know all too well.

After years of dealing with blackouts, unreliable service, and rising utility costs, electricity in Puerto Rico isn’t just an inconvenience, it’s a never-ending crisis. So we built a House of Horrors,a fully immersive experience showing what happens after the lights go out: spoiled food, sweltering heat, silence, chaos.

It wasn’t about guilt-tripping people into solar. It was about showing them what life could look like, with stability, control, and power (literally and metaphorically).

Here’s the secret: people don’t buy sustainability.

They buy solutions. Comfort. Control. Freedom. Peace of mind.

They buy the ability to open the fridge with confidence. To sleep through a storm with the AC on. To have dinner by light, not candlelight, unless it’s date night.

Sustainability should be sold like what it is: a lifestyle upgrade, not a moral obligation.

When you connect to people’s real fears, desires, frustrations, and dreams, solar energy becomes more than a green choice, it becomes the smart one, the sexy one, the obvious one.

So no, we don’t need more leafy stock photos. What we need is brave storytelling that breaks through the noise.

Because at the end of the day, green isn’t a color. It’s a feeling. Sell that!