JSD Agency

06                            

Team

Our talented and diverse team is made up of can-do professionals who are experienced in delivering creative and scalable solutions.

Benjamin

Harries

CEO

Former musician in the 80s rocking all over England.
Our wine loving CEO has over 25 years of experience in advertising on the client side, agency side and with publishers. He loves Learning new things and seeing people succeed.

Hidden Talent:

Killing Mosquitoes

Bryan

Plaza

CMO

Leave it to Bryan to be cool, calm, and collected while fulfilling his CMO duties. Our walking calculator graduated magna cum laude from Sacred Heart University. Bryan is a partner at JSD and an expert in digital media planning and buying.

Hidden Talent:

Good at gardening

Raiza

Alverio

Account Director

Her first ad was about Radioshack! Safe to say she has many years of experience. Raiza is responsible for maintaining a good relationship with clients, while overseeing the team to ensure successful completion of traditional marketing initiatives and digital projects.

Hidden Talent:

Painting

Alberto

Santiago

Creative Director

With over 20 years of experience, the former gymnast has won multiple advertising awards working for Ford, MillerCoors, BK, Copa Airlines, Corona Extra, and other brands.

Hidden Talent:

Rollerblader

Margarita

Hopgood

Finance & HR Manager

Graduated from Polytechnic University of Puerto Rico, Margarita has over 14 years of experience in advertising and digital agency operations. She thrives on structure, order, approvals and Google Sheets, but her passion is being able to help solve any situation that occurs at JSD Agency.

Hidden Talent:

Cooking

Yanira

Otero

Account Manager

Bold, creative, and determined. Our Scorpio Account Manager has over 11+ years of experience and is in charge of implementing any traditional or digital advertising initiative to meet the objectives and expectations of each client.

Hidden Talent:

Yoga / Meditation

Simón

Torres

Associate Creative Director

Simon’s fascination with graffiti as a kid led him to study graphic design at the Institute of Design of Caracas in Venezuela and later continued his studies in Advertising design at Otis College of Art and Design in Los Angeles. With over 10 years of experience, he’s had the opportunity to work on impactful campaigns in multiple markets. When he is not designing beautiful typefaces you can locate Simon catching waves in the beaches of Puerto Rico.

Hidden Talent:

Tuki Dance Master

Alexandra

Nieves

Digital Project Manager

Work is easy when Alex’s youthful energy keeps us on our toes. Our Project Manager has over 6 years of experience, she’s motivated by the adrenaline of watching the company grow and helping manage the flow of projects while supporting and recognizing the individual skills of the team.

Hidden Talent:

Weight lifting

Camila

López

Digital Account Executive

She can make your day brighter, even if it’s a Monday. Our talented Digital Account Executive provides management and social media presence to our brands. She ensures that the content published meets brand guidelines and overall communication style.

Hidden Talent:

Watches Formula 1 religiously
and will fight you about it...

Cristina

Negrón

Digital Art Director

The definition of a Unicorn is Cristina Negrón. You can count on her magic to complete any design challenge. The heart of JSD has more than 7 years of experience in the creative design field. She is passionate about creating designs that generate emotions and connect with the public.

Hidden Talent:

Photographer

Héctor

Pereira

Art Director

He saw The Killers live back in 2009, you already know he's the coolest of the coolest. With over 10 years of experience, our Art Director leads creative efforts such as brand identity, conceptualization and design systems.

Hidden Talent:

Singer

Pamela

Rodríguez

Copywriter

The queen of puns and cracking up at her own play on words. Pamela has over 4 years of experience in the advertising industry. She’s in charge of connecting the brands’ identities to different audiences in an effective and clear way.

Hidden Talent:

Cries on cue

Caroline

Serrano

Hybrid Creative

A modern day creative that is really just indecisive. Caroline wears all the hats to ensure the brands’ voices are echoed through words and visuals. She just recently got her Master’s degree in Art Direction from Furman University and the Miami Ad School.

Hidden Talent:

Instagram Model

Sarah

Dwyer

Copywriter

Sarah is a Libra through and through. Her charming and lovely personality traits can be seen in her delightful and effective copy. Our resident psychology major knows when to use her calculating and analytical suggestions when getting creative. If you don’t see her enjoying the sun in Piñones with her dog Milo (the cutest dog ever), you may see her refreshing her palate in her favorite Thai restaurant: eating her signature Drunken Noodles with a soothing Sinner.

Hidden Talent:

Need some back up? Call Sarah. She’ll play the devil’s advocate for you.

Javier

Colombani

Digital Media Buyer

He went to boarding school at 15, naturally he plays soccer. Our Leo Media Buyer has 4 years of experience in digital marketing and e-commerce. He manages digital media buying for clients around Puerto Rico and the United States.

Hidden Talent:

Racing digital horses

Diego

Castiel

Media Buyer

The youngest Media Buyer JSD has ever had, this Gen-Z studied Finance in Babson College in Wellesley, Massachusetts. Diego manages digital media buying for clients around the United States. Every day he implements ideas for the clients to improve performance and sales. In his free time you can find him documenting and curating dope streetwear and skateboarding.

Hidden Talent:

Film photography

Uliana

Rodriguez

Junior Copywriter

Uliana’s ageless complexion is fitting as her name is of Russian origin and means “youthful.” When she’s not writing top-notch copy, Uliana enjoys singing, reading, and spending quality time with her 5 cats. Our English Lit major also fancies herself a bit of a foodie and aspires to become a digital nomad someday, traveling the world, trying new cuisines, and creating quality marketing as she goes.

Hidden Talent:

Collecting kawaii knick knacks