JSD Agency

06                            

Team

Our talented and diverse team is made up of can-do professionals who are experienced in delivering creative and scalable solutions.

Benjamin

Harries

CEO

Former musician in the 80s rocking all over England.
Our wine loving CEO has over 25 years of experience in advertising on the client side, agency side and with publishers. He loves learning new things and seeing people succeed.

Hidden Talent:

Killing Mosquitoes

Bryan

Plaza

CMO

Leave it to Bryan to be cool, calm, and collected while fulfilling his CMO duties. Our walking calculator graduated magna cum laude from Sacred Heart University. Bryan is a partner at JSD and an expert in digital media planning and buying.

Hidden Talent:

Good at gardening

Raiza

Alverio

Client Services Director

Her first ad was about Radioshack! Safe to say she has many years of experience. Raiza is responsible for maintaining a good relationship with clients, while overseeing the team to ensure successful completion of traditional marketing initiatives and digital projects.

Hidden Talent:

Painting

Rafael

Sepúlveda

Chief Creative Director

In a career spanning nearly three decades, our Chief Creative Director has left an indelible mark in the world of advertising. Notable achievements include jury duty at the Cannes Lions International Festival of Creativity and having two tv spots in a single year on the globally recognized "Gunn Report". His creative genius culminated in Puerto Rico's most viral advertising video, the "Hands-Free Whopper". Beyond work, he's always on the lookout for the next big creative spark.

Hidden Talent:

Turning strategic insights into viral ad campaigns

Mariam

Zemuri

Account Director

With an impressive career in prominent agencies, our Account Director holds vast experience that spans multiple verticals, such as consumer goods, banking, auto, and telecom. In addition to holding degrees in Business Administration and Marketing & Communication from Boston University and Emerson College respectively, she champions the importance of lifelong learning. Mariam's exceptional skills in strategic planning and organization enable her to consistently drive results. When not immersed in her work, Mariam is a puzzle aficionado, FC Barcelona fan, and a proud cat mom to Juanito.

Hidden Talent:

Fluent in Spanish, Arabic, French, and English.

Margarita

Hopgood

Finance & HR Manager

Graduated from Polytechnic University of Puerto Rico, Margarita has over 14 years of experience in advertising and digital agency operations. She thrives on structure, order, approvals and Google Sheets, but her passion is being able to help solve any situation that occurs at JSD Agency.

Hidden Talent:

Cooking

Saraí

Meléndez

Creative Strategy Director

With a PhD in Strategic Communications, our Creative Strategy Director pairs academia with real-world expertise, a formula validated by a prestigious Cannes Festival Gold Lion. Her passion for the craft shines brightly throughout her illustrious career trajectory, which includes roles such as Copywriter, Associate Creative Director, and Creative Director. When she isn't inspiring students at Universitat Autònoma de Barcelona or breathing life into various advertising verticals, she's expressing her creativity through song, dance, and experimenting with foreign languages.

Hidden Talent:

Finding vintage typewriters to collect

Ángel

Rivera

Senior Art Director

With over a decade in advertising, our Sr. Art Director has built an impressive portfolio, decorated with accolades ranging from Young Lions and Cúspide Awards, to YouTube's Content-Strategy Brand Partner recognition. His knack for self-teaching allows him to find creative solutions across a wide spectrum of industries, including tourism, liquor, and cosmetics. Outside work, Angel balances his time between enjoying music, photography, outdoor adventures, and his love for Star Wars.

Hidden Talent:

Mastering new skills on demand to overcome any challenge.

Cristina

Negrón

Digital Art Director

The definition of a Unicorn is Cristina Negrón. You can count on her magic to complete any design challenge. The heart of JSD has more than 7 years of experience in the creative design field. She is passionate about creating designs that generate emotions and connect with the public.

Hidden Talent:

Photographer

Facundo

Sosa

Client Solutions Director

Our Client Solutions Director, with 12 years of experience in digital advertising and a degree in Advertising and Institutional Communication, balances his professional life with running his own e-commerce ventures. Known as a versatile troubleshooter, he's navigated countless verticals from insurance to entertainment, health, and retail.

Hidden Talent:

An all-rounder sportsman, equally at home practicing soccer, paddle, or rugby

Juan Emilio

González

Operations Manager

Our Operations Manager, combines his 13-year tech experience with a passion for project management, entrepreneurship, and customer satisfaction. Having honed his leadership skills at SAP and IBM, he's now expanding his expertise with a Master's in Digital Marketing Management. In his downtime, Juan relishes gathering with friends and family for memorable moments.

Hidden Talent:

Creating mouth-watering Argentinian Asados

Alexandra

Nieves

Digital Project Manager

Work is easy when Alex’s youthful energy keeps us on our toes. Our Project Manager has over 6 years of experience, she’s motivated by the adrenaline of watching the company grow and helping manage the flow of projects while supporting and recognizing the individual skills of the team.

Hidden Talent:

Weight lifting

Camila

López

Digital Account Executive

She can make your day brighter, even if it’s a Monday. Our talented Digital Account Executive provides management and social media presence to our brands. She ensures that the content published meets brand guidelines and overall communication style.

Hidden Talent:

Watches Formula 1 religiously
and will fight you about it...

Diego

Castiel

Account Executive

Just kicking off his journey as an Account Executive, Diego brings a background in Media Buying and a Bachelor's degree in Finance to the table. At JSD, he excels at understanding client needs and supplying creatives with the necessary vision and tools. His proudest moment came early, with an immediate optimization reducing a client's Cost Per Lead by 30% within his first week on the role. A streetwear store founder and an avid gamer, Diego's entrepreneurial spirit and understanding of diverse verticals are as evident in his work as they are in his downtime.

Hidden Talent:

Adept at reading the room
and turning insights into action

Caroline

Serrano Lafontant

Hybrid Creative

Caroline is a modern-day creative who embraces indecision as a gateway to innovation. Wearing many hats, she ensures that brand voices resonate through captivating words and visuals. A recent Master's degree holder in Art Direction from Furman University and the Miami Ad School, she is also a proud recipient of the Young Lion's Puerto Rico award and made the shortlist at the prestigious Cannes Festival.

Hidden Talent:

Instagram model

Sarah

Dwyer

Copywriter and Researcher

Sarah is charming, lovely, and well-balanced, a Libra through and through. Our Copywriter and Researcher blends her background in psychology with her knack for copywriting, using her calculating and analytical skills when getting creative. Experience in community management and a long tenure in bartending give her a unique perspective when problem-solving. She has lent her skills to diverse industries including solar, tourism, and cybersecurity. When she isn't working, she's enjoying Drunken Noodles at her favorite Thai restaurant, relaxing at the beach with her dog Milo, or delivering perfectly-timed dad jokes.

Hidden Talent:

Playing devil’s advocate

Uliana

Rodriguez

Junior Copywriter

Uliana’s ageless complexion is fitting as her name is of Russian origin and means “youthful.” When she’s not writing top-notch copy, Uliana enjoys singing, reading, and spending quality time with her 5 cats. Our English Lit major also fancies herself a bit of a foodie and aspires to become a digital nomad someday, traveling the world, trying new cuisines, and creating quality marketing as she goes. Celebrating her recent accomplishments, Uliana proudly holds a Young Lion's Puerto Rico award and made the Cannes shortlist, attesting to her evolving talent in the industry.

Hidden Talent:

Collecting kawaii knick knacks

Javier

Colombani

Digital Strategist

Merging his background in science with a Master's in Digital Marketing and E-commerce, our Digital Strategist skillfully navigates the multifaceted world of online platforms. His expertise, enhanced by the entrepreneurial skills he developed while running his own streetwear jewelry store, empowers him to craft and execute impactful strategies across various verticals like fashion, solar, and auto. Javier thrives on transforming digital strategies into client breakthroughs, a passion that's matched only by his love for 5v5 soccer games in his free time.

Hidden Talent:

Racing digital horses

Sebastian

Modarelli

Client Solutions Engineer

As a Client Solutions Engineer with five years experience, Sebastian brings web development skills to the team, thanks to his studies as a University Technician in Computer Applications. When he's not solving client problems or developing code, he shows off his soccer skills in amateur matches and cheers for his beloved San Lorenzo from Argentina.

Hidden Talent:

Masterful soccer skills on and off the field

Tomas

Calise

Media Buyer

A seasoned media buyer with a solid foundation in marketing, Tomas brings his 7 years of experience in digital media campaigns to JSD. His career trajectory, starting from junior level and culminating in a team leadership role, is a testament to his proficiency and commitment. Having worked across a range of verticals from insurance to e-commerce, Tomas contributes a diverse portfolio to our agency. Currently based in Barcelona, he successfully manages a six-hour time difference with our Puerto Rico-based office, proving his adaptability in a global working environment.

Hidden Talent:

A master at futsal, with professional playing experience.

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Edif. Centro de Seguros 701 Ave. Ponce de León Ste. 203 San Juan, PR 00907