JSD Agency


case study: Experiential Marketing

Puerto Ricans fear many things, but their worst fear is the constant blackouts that sometimes last for days, ruin appliances, and trigger post-traumatic stress disorder caused by the aftermath of hurricanes. On October 2023 WindMar Home partnered with House of Phobia, Puerto Rico’s #1 horror experience, to create the most terrifying haunted tour of all: a multi-sensory experience where visitors felt infernal heat, heard the terrifying sound of mosquitoes, and smelled the rotting food in the fridge. A true nightmare in the midst of Halloween!