Case study

lead generation for new service

WINDMAR ROOFING is a premier construction entity within the WindMar Group portfolio, dedicated to the repair, renovation, and maintenance of roof infrastructures across Puerto Rico and Florida, USA. Recognizing a prevalent issue stemming from inadequately maintained roofs among clients, WindMar embarked on a mission to redefine market standards by offering comprehensive roofing solutions delivered by experts and utilizing top-tier materials. The goal was to establish brand recognition and market presence from scratch. To bring in leads to sell the new service.

Our approach

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Challeges

- No Established Industry: No professional competitors in Puerto Rican roofing.

- Unknown Cost of Acquisition: Needed ad testing to determine effective messaging.

- Lack of Market Data: Required innovative strategies and real-time adjustments.

Strategy

JSD implemented a comprehensive marketing strategy combining digital and offline efforts:

- Open Targeting: Used due to lack of industry data, attracting a wide audience.

- Multi-Channel Approach: Included social media, search engine marketing, and offline events.

- Content Optimization: Created engaging content to convert leads.

- Performance Tracking: Monitored and optimized in real-time.

Implementation

Focused on concurrent awareness and conversion campaigns from September to December 2023 to maximize visibility and drive action.

Our approach

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Challenges

- No Established Industry: No professional competitors in Puerto Rican roofing.

- Unknown Cost of Acquisition: Needed ad testing to determine effective messaging.

- Lack of Market Data: Required innovative strategies and real-time adjustments.

Stragety

JSD implemented a comprehensive marketing strategy combining digital and offline efforts:

- Open Targeting: Used due to lack of industry data, attracting a wide audience.

- Multi-Channel Approach: Included social media, search engine marketing, and offline events.

- Content Optimization: Created engaging content to convert leads.

- Performance Tracking: Monitored and optimized in real-time.

Implementation

Focused on concurrent awareness and conversion campaigns from September to December 2023 to maximize visibility and drive action.

results

Total Reach:

2,004,914

Impressions:

32,025,174

leads generated:

2,442

Calls:

521

Sales:

158

Sales through facebook

ROI:

1702.75%

Conclusions:

JSD spearheaded the development of its branding, performance marketing, and traditional media initiatives, managing the successful launch of WindMar Roofing in both Puerto Rico and Florida, USA. The strategic mix of digital and offline efforts led to significant growth in leads, calls, and sales, effectively establishing the product in the market. WindMar Roofings’ sales are officially through the roof!

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