A lot of people ask me ‘How do we get more page Likes on our Facebook page’?
The answer is simple, win an Olympic Gold medal.
Of course we can’t all do that, certainly brands can’t win Olympic medals and its unlikely Tom Hanks will win a Gold medal but my point is this – You have to to besomething, stand for something, offer something, achieve something or at least give people something they want to see on their newsfeed.
Any Like on any Facebook fan page is earned on a one-to-one basis. It’s a collection of individual relationships you have with individual people. Sure Bud Light will pick up some page Likes, but they will pick up many more from covering the NFL or entertaining Facebook with hilarious comedians, skits and clever content.
Running ads to gain page Likes is effective. You need to find the right level of budget – in our experience, it’s possible you can pay more and get less. For real. You need to know the level of your appeal, and win a gold medal every now and again.
Two weeks ago tennis pro Monica Puig had 238,000 page Likes. Built up on hard work, sound sponsors and a series of results that made her one of the top fifty players in the world. She has won a 2014 WTA tour event in Strasbourg, she is loved by her Puerto Rican compatriots, respected in the tennis hoi polloi and has a very successful Facebook fan page that has been growing steadily since 2013.
Yesterday she shocked the world, winning a gold medal at the Rio Olympics the first ever gold for Puerto Rico. As I type she has amassed a massive 428,452 page Likes, up over 100% in the last week.
That’s how you do it!
To build your Facebook fan page you need to use a creative content strategy that is addictive and wins each Like with great posts, real value, information, style and adventure.
There is no clever media buying tactic, just hard yards or home runs, however you choose your content.
As I finish this draft, Monica Puig has 428,859 Facebook page Likes. That is 407 Likes in 8mins, almost a new Like per second.
An atomic boost in Facebook page likes.
If you want to be Liked, you need to do something special.